Having spent 17+ years working in the recruitment sector, Linkedin was
the platform for me. It was easy using it to attract the right candidates and clients and basically, help me generate a healthy pipeline that paid me a healthy commission
So when I transitioned into a Business Owner - in a completely different market. the first mistake I made was to stop using LinkedIn. After all, it was a platform for recruiters and corporates only, right? WRONG!
After initially struggling to bring in a consistent stream of leads into my own business, I realised quickly that the very same techniques I was using on Linkedin to stand out as a Recruiter, was exactly what I needed to use, to stand out as an EXPERT in my new niche.
BINGO! My first client approached me on LinkedIn worth £20K
That's when I realised...I wasn't alone. So many business owners needed help with a LinkedIn strategy that would help them also STAND OUT as the expert and AUTHORITY in their field.
LinkedIn is UNDERUSED, UNDERESTIMATED AND UNDERUTILISED.
It's time for you to be seen as the Expert of Choice and network socially with the right people so you too, can turn your CONNECTIONS into CASH